Clarifying a brand identity in the niche hydrocarbon fuel industry.

SulNOx Group PLC

The SulNOx Group is a global business that produces fuel conditioners and emulsifiers which are proven to significantly reduce exhaust emissions and increase fuel efficiency. In preparation for a Stock Exchange flotation, SulNOx required a strong message, visual identity and a new website that would cater to all audiences - investors, journalists, potential business partners and the media.

LEAP Chichester undertook extensive research to understand SulNOx's business, its goals, and how it needed to be positioned within the industry. Armed with the research insights we developed a comprehensive visual Identity comprising of a company logo, brandline, message platform and brand guidelines. This ensured consistency and professionalism across all marketing activity and collateral.

With the new branding agreed, we designed and developed a website that ensured SulNOx's message-to-market is clear, as well as being optimised to meet its business goals. The new brand was rolled out across all social platforms and supported with a social campaign and regular blog content.

Identity design.

Brand guidelines.

Stationery design.

Mobile-optimised design and experience.

"You really do get a standing ovation from us all, for being able to make sense of what and who we are, and turning that nightmare into a dream, which is a huge task in itself. From the very limited vision and understanding that we imparted to you, you have created something that far exceeds our expectations. We could not be more proud of the work you have produced. Our sincere thanks to the entire team."

Gary Bostock, The SulNOx Group

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