Making customer connections with direct marketing and email campaigns.


NewDay is a major consumer credit financial services company with 5.4 million customers in the UK. The focus for NewDay is to provide customers with a responsible credit facility aligned to their needs.

NewDay has its own credit card brands: Aqua, Marbles, Opus and Fluid, which are targeted to help customers build or improve their credit history. They also have co-brands which are retail credit cards provided to a variety of retail brands such as Laura Ashley, Debenhams and Amazon to name a few.

NewDay commissioned LEAP Chichester to create email marketing and direct marketing campaigns that would successfully connect its customers - and potential customers - to its brands.

LEAP managed the design and build process for the email marketing campaigns and worked closely with the NewDay CRM team to ensure smooth delivery. The clarity and effectiveness of the messages needed to be matched with technical competence, enabling email designs to transition responsively across multiple devices and email clients. Our involvement was end-to-end, providing support with copywriting and content creation, email design, email build, email testing, direct marketing letters and project management.

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