CGI is a global business providing transformational digital services and consultancy to an impressive roster of commercial and government clients. With over 40 years of company growth, CGI bring formidable knowledge and experience of systems integration, infrastructure, outsourcing and IP and legacy solutions. Of their 77,000 global experts, 6,000 are based in the UK.
With diversity and inclusion being a core value of CGI, they are extremely active in encouraging the next generation of women into STEM (Science, Technology, Engineering, and Mathematics). Driven by CGI's own Women's Network, they wanted to create a campaign that inspired more women to apply for roles at CGI and showcase career opportunities at all levels.
LEAP worked closely with CGI Women’s Network and recruitment team to create a campaign called “Shining a spotlight”. As the name suggests, the idea puts women working at CGI in the spotlight and allows them to tell their career stories.
The fully integrated campaign was launched on International Women’s Day in March 2020. It was spearheaded by a film that featured women from across the CGI at various stages of their career – from intern to president.
We created social media posts; images and short video snippets, as well as a number of blog posts to drive people to the dedicated landing page created within the client’s existing CRM. As well as hosting the film, the landing page featured a downloadable infographic brochure and provided more information about the initiatives CGI and the network have developed to support women in their industry. Additionally, we printed the infographic brochure for use at recruitment fairs and events and also created posters and pull-up banners for the CGI offices nationally to promote the campaign and celebrate International Women’s Day.
"Working with LEAP was an amazing experience, from the conception of the ideas to the delivery. The level of professionalism and the outstanding output really helped to elevate the profile of the Women’s Network, both internally and externally." - Caroline Gundu, Senior Consultant & CGI UK Women's Network Chair.
The campaign achieved some great coverage on social media.
- 240% increase on last year’s IWD posts
- 3K views on our ‘Spotlight on the women of CGI’ video
- 96% increase in female visitors to the CGI website quarter on quarter
- 30% increase in female visitors to the CGI careers website quarter on quarter
"The content delivered by LEAP had enabled me as the chair of the network, to showcase our network with pride and confidence. I have since received positive feedback from senior stakeholders about our brand identity in the business. Sara and Roger along with your team, thank you for your excellent work."Caroline Gundu, Senior Consultant & CGI UK Women's Network Chair