Long-term investor focused on building strong, sustainable businesses.

The outline.

TDR Capital is a private equity firm managing over €15 billion of assets. With a focus on long term investments and building sustainable businesses, they hold majority stakes in many market-leading European companies.

We redesigned and built the TDR Capital website to better communicate the company brand, improve user experience and give TDR the ability to manage their own content.

The challenge.

With a brief to create an engaging site that was easy to update and manage, our discovery phase established the target audience, design aspirations and best kind of content to deliver TDR Capital’s key messages.

Our challenge was to bring all this to life with a truly immersive site that offered a rich user journey, showcased TDR’s impressive portfolio and inspired further interest in the company.  We also needed to migrate SEO content from the existing site and ensure a seamless transition.

The solution.

Interactive wireframes let us give TDR a clear sense of the new site’s creative feel and direction. We designed a dynamic site with moving imagery, using visuals from a TDR photoshoot to create a high impact, memorable experience for visitors. Statistics about the business are foregrounded throughout, giving an instant view of the scope and diversity of the company and its interests.

Our tailored wordpress build made content management straightforward, and we configured Google analytics for easy assessment of performance and user behaviour. To make sure the TDR team were confident with their new site, we gave them CMS training and shared tips on using the site to its full potential.

The results.

The new TDR Capital site welcomes visitors with an immediate introduction to the values which drive the business, the team, and the impact of their work. With portfolio material prominent on the home page and creatively placed stats about the business, the site draws visitors towards a deeper engagement – a useful reflection of TDR’s own investing ethos.