Driving footfall in store for Clarins Express Skin Service

The outline.

With over 65 years of experience, Clarins bring skincare and make-up expertise to over 150 countries. The “We know skin” campaign was designed to promote their specialism through massage, facials and other treatment offers across UK stores.

We developed a creative concept to run across ad formats encouraging customers to engage with Clarins’ Express Skin Service treatments.

The challenge.

Getting customers back into stores has been the major challenge facing many retail businesses following Covid 19. Clarins looked to address the drop in footfall by promoting their complementary instore Express Skin Services.

Our campaign needed to convince customers to make space in their post pandemic routines and tempt them into Clarins stores.

The solution.

Our creative concept was based on a recognition of just how easy it is to get caught up in life’s distractions, especially as we adjust our daily routines, post-pandemic. We emphasised the need to reclaim time for ourselves and give some of that time back to our skin.

With this clear, rejuvenating message, we created sponsored static and video, online display and OOH ads. We made the most of easy booking through Clarins’ website, and their free range of treatments, to help move customers online to instore.

The results.

Our campaign chimed perfectly with the post pandemic climate, as people emerged from lockdowns and readjusted to the world as it opened up. Encouraging people to find time for themselves through skincare offered a confidence-inspiring and nurturing message of wellbeing that resonated strongly.

The campaign performed really well, and we worked with Clarins on a follow up refresh, to reach new audiences with their treatments offer.