CGI is one of the world’s leading IT and business consulting firms, delivering digital transformation across sectors including energy, health, policing and manufacturing
As CGI looked to attract the next generation of talent, they needed more than a recruitment campaign. They needed a story that felt current, authentic and relevant to an audience that wants to understand the difference they could make.
The campaign needed to show real partners doing real work in a way that felt genuinely representative. But there was a bigger ambition: to help candidates see where they could belong at CGI, and the role they could play in work that has a meaningful impact on the world around them.
From helping communities stay safe, to improving healthcare and supporting the energy transition, the campaign needed to show that early career talent at CGI can be part of work that matters. All of that, in 30 seconds or less.
We created a digital-first video campaign built around six short, social-ready films, each with its own clear theme
The films each focused on a different part of the early career experience at CGI, from finding balance and feeling supported to belonging from day one, growing with purpose, imagining what’s next, and turning ideas into real-world impact.
Every film was created in vertical format, designed to stop the scroll on social platforms where early career candidates actually spend their time.
The stories show the impact of CGI’s work beyond the screen, connecting technology with the people, places and communities it supports. We also made sure the films felt human, ending on the faces behind the projects to help candidates see the people they could work alongside and the kind of contribution they could make.
The campaign outperformed benchmarks on both impressions and views, and drove a meaningful increase in early careers applications, proving the content resonated with exactly the audience it was made for.
Six 30-second vertical campaign films for use across social platforms:
Alongside the films, CGI also received a broader range of campaign assets and footage from the shoot to support future early-career and employer-brand activity.