Data Insight Dashboards

List of careers website data metrics to choose from for your personalised dashboard.

Our careers website insight metrics dashboards are carefully curated to combine key aspects of your website’s performance and to understand your users behaviour, so that thoughts and opinions can be qualified, to enable data led decision making. Below is our full list of metric data groups that can incorporated within your dashboard.

1. User Traffic

Current reporting month/period, previous period percentage increase/decrease, year on year %, and last 12 month trends for the following stats;

  • Total users
  • New users
  • User visits
  • Pageviews

Useful for watching website growth over time. For spotting errors on websites, should there be significant changes. Great for understanding trends.

2. User Engagement

Current reporting month/period, previous period percentage increase/decrease, year on year %, and last 12 month trends for the following stats;

Current reporting month/period, previous period%, YOY%, and last 12 month trends for the following stats;

  • Engagement rate
  • Average pages per visit
  • % New visitors
  • % Returning visitors
  • Page scrolls

These metrics show how engaged a user audience is. Useful to ensure that the traffic arriving on the website are the right type of users.

3. Content Groups

12 month trend of page views for each of the content groups. Content groups are defined by URL segments, (/early-careers/*) can only be created if the website is structured in this way.

This is great to see which content buckets are most consumed on the site. Can often show trends between different target audiences, for example early careers, and experienced professionals especially when campaigns are running. A good way when correlated with age demographic or campaign objectives to qualify the right audiences are being targeted/viewing the content.

4. Technology

Current reporting month/period, previous period percentage increase/decrease, year on year %, and last 12 month trends for the following stats;

  • Desktop users
  • Mobile users
  • Tablet users
  • Other devices

Helps understand how your website is being consumed by your target audiences. Can show trends where the audience is shifting, can also identify impact of campaigns, where most traffic uses a specific device type. Helps decision making around mobile first design and UX considerations.

5. Demographics - Gender

Current reporting month/period, previous period percentage increase/decrease, year on year %, and last 12 month trends for the following stats;

  • %Male users
  • %Female users
  • number of male users
  • number of female users
  • number of unknown users

Helps understand the diversity of users viewing the site.  Note: Google Signals in your GA4 configuration need to be switched on for this data to be collected. Users can opt in/out of providing this information, so this data is typically tracked for a small subset of users who have opted in. This will be an indicative metric rather than real numbers.

6. Demographics - Age

Current reporting month/period, and last 12 month trend for the following stats;

  • Number of 18-25 users
  • Number of 26-35 users
  • Number of 36-45 users
  • Number of 46-55 users
  • Number of 56 plus users

Helps understand whether the correct target audience groups of users are viewing the site.

Note: Google Signals in your GA4 configuration need to be switched on for this data to be collected. Users can opt in/out of providing this information, so this data is typically tracked for a small subset of users who have opted in. This will be an indicative metric rather than real numbers.

7. Demographics - Location

Current reporting month top 20 countries, Top 20 countries over last 12 months, showing;

  • Number of users from each location
  • % of traffic share from each location

For global sites this is a useful metric to see the balance of user activity globally.  For national sites it helps identify if traffic volumes contain traffic not in your intended target audience.

Note: Google Signals in your GA4 configuration need to be switched on for this data to be collected. Users can opt in/out of providing this information, so this data is typically tracked for a small subset of users who have opted in. This will be an indicative metric rather than real numbers.

8. Demographics - Language

Current reporting month top 20 languages, Top 20 languages over last 12 months, showing;

  • Number of users from each language
  • % of traffic share from each location

For global multi-language sites this is a useful metric to see the balance of user languages activity globally.  

Note: Google Signals in your GA4 configuration need to be switched on for this data to be collected. Users can opt in/out of providing this information, so this data is typically tracked for a small subset of users who have opted in. This will be an indicative metric rather than real numbers.

9. Acquisition Default Traffic Groups

Current reporting month for the following stats grouped by Google’s default channel groups, with percentage month on month increase/decrease showing;

  • Total users
  • New users
  • Page views
  • Engagement rate
  • Total Conversions


Also, 12 month trend showing users for each of the default channel groups.

Provides a snapshot of which channel groups are contributing to inbound traffic. Shows the impact campaigns have on overall traffic. Shows if there are any issues with certain channels working. Can show spokes in spam traffic from certain channels. The 12 month trend shows how channel performance fluctuates throughout the year.

10 - Acquisition Referral Traffic

Top 20 sites referring traffic for the current reporting month/period with the following stats;

  • Site name
  • Number of visits
  • Engagement rate
  • Conversions

This metric shows how other websites that typically drive traffic to the site are performing. This metric also helps highlight sites that are sending spam traffic that should be excluded from overall traffic reporting.

11. Campaign Overview

Current reporting month/period, previous reporting period increase/decrease percentage for the following stats;

  • Number of campaigns
  • Campaign users
  • Campaign conversions

The above stats are then broken down by campaign and show;

  • Number of visits
  • engagement rate
  • number of conversions

Note: These metrics can be filtered to only include specific campaign codes.  For more in depth campaign reporting, custom metrics can be discussed.

This metric shows the impact of campaigns (tagged with UTM tracking codes so they can be identified in the source/medium tracking metrics) on the month’s traffic volumes. These metrics give a holistic view of all campaigns that are running, how they contribute to the inbound traffic, and how users engage and convert.

Note: This metric will only show traffic that is tagged correctly in marketing campaigns, so this needs to be considered for any inbound campaign measurement.

12. Content Overview

A list of the top 20 pages in terms of page views for the reporting period.  Also shows what percentage of the site’s traffic each page accounts for, and the percentage difference on the previous reporting period.

This metric shows the content pages that users are viewing the most on the site. It can help show which pages are engaging interest, and which sections or the website are more active than others.

13. Landing page Overview

A list of the top 20 pages in terms of entrance pages during the reporting period. Also shows the  percentage difference on the previous reporting period.

This metric shows which content pages are likely to be well indexed or promoted and therefore bringing in traffic to the website. Is useful when considering making changes to a website.

14. Conversions (Key Events)

Current reporting month/period, previous period percentage increase/decrease, year on year %, and last 12 month trends for the following stats;

  • Users
  • Total conversions
  • Conversion Rate

We can track up to 5 custom conversions individually (This is an event marked as a conversion event)

  • Users
  • Total conversions
  • Conversion Rate

This metric is useful to measure the overall effectiveness of the website in terms of final user actions that make a difference.  

Note: Conversions have to be carefully set up on your website and GA account for this metric to be included.

15. Custom Event Tracking

Current reporting month/period, previous period percentage increase/decrease, year on year %, and last 12 month trends for the following stats;

  • Custom Events being tracked
  • Number of users interactions.

 

We can track up to 5 custom events individually (This is an events specifically identified to report on)

  • Number of user interactions.

A custom event is usually a count of an interaction (ie button press, document download, video play).  To track these metrics we would need to know which custom event tags to include in the metric. This metric provides totals on all custom events, and then a breakdown of the performance of up to 5 events.  More events can be tracked if required, as a custom metric.

Note: Custom events have to be carefully set up on your website and GA account for this metric to be included.

16. Landing Page Detail

We can create page based dashboards to measure the effectiveness of specific pages. 

We can add any other the following metrics to this dashboard. The metrics will be filtered by the specific page URL.

  • User Traffic
  • User Engagement
  • Technology
  • All demographic metrics
  • Conversion
  • Custom Event Tracking

This level of reporting provides more granular detail for use on specific pages and can be useful for campaign reporting for specific landing pages.

Each metric added to a page counts as a metric group.

17. Location Based Metrics

We can create page based dashboards to measure the effectiveness of the site for users from specific locations.

We can add any other the following metrics to this dashboard. The metrics will be filtered by the country code.

  • User Traffic
  • User Engagement
  • Technology
  • All demographic metrics
  • Conversion
  • Custom Event Tracking

This level of reporting provides more granular detail for use on users from specific country locations and can be useful for measuring the performance and behavior of these users.

Each metric added to a page counts as a metric group.

Note: Google Signals in your GA4 configuration need to be switched on for this data to be collected. Users can opt in/out of providing this information, so this data is typically tracked for a small subset of users who have opted in. This will be an indicative metric rather than real numbers.